With a digital promotion, you only have one shot to capture an audience’s attention. Casio regularly promotes its G-Shock timepieces within Police magazine. Each promotion requires new copy and a new angle to get readers to click and read. “Every officer… Every call… Requires a dependable timepiece” garnered better open and click through rates than previous promotions, as did “When Seconds Count…”

Excerpt 1

Every officer … Every call … Requires a dependable timepiece.

The latest addition to Casio’s Mudmaster series is the ultimate in tough; designed to stay functioning no matter what an officer encounters in the field. Rain, sleet or snow, this watch is the perfect option for every officer, on every call.

Click here to read promotion.

Excerpt 2

 When seconds count …

The G-Shock Mudmaster GG1000-IA5 timepiece provides officers in today’s demanding world with a timepiece they can count on by answering four key questions officers have regarding their gear.

  • Is it necessary?
  • Does it work?
  • Does it have the features officers need?
  • And, can it withstand the rigors of law enforcement?

With the latest addition to Casio’s MudMaster series, the answer to these questions is a resounding: Yes!

Click here to read the promotion.


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